by Mike Roy | Jul 6, 2015 | Blog, Business, Marketing, Mindset
It’s easy to get wrapped up in the product we are creating, at the expense of recognizing its end result. What sells is not pixels, posters, or paint. What people want is the outcome. In sales circles, they frequently talk about a person selling drills. To sell...
by Mike Roy | Jul 10, 2014 | Blog, Marketing
I attended a media event for a successful and growing entertainment company today. The presentation was given by a number of talented directors, and showed the company’s slate of current and upcoming projects. In the audience was a gathering of highly evolved...
by Mike Roy | Jun 4, 2014 | Blog, Business, Money
Why do we think of sales as a dirty process to be avoided? Are our negative experiences with invasive telemarketers and over-inquisitive department store staff causing us to see all sales in a negative way? I can certainly relate with that feeling. I value my privacy...
by Mike Roy | May 26, 2014 | Blog, Business, Marketing, Money
Selling Doesn’t Have To Be Scary Words like “selling” can be terrifying to an artist. I certainly avoided the word like the plague nearly all of my life, ever since I was pressed into selling magazines for my school fundraiser. It was here, in sixth...
