by Mike Roy | Jul 19, 2016 | Business, Marketing, Mindset
How “Unfair” Can Work In Your Favor I learned pretty quickly how life can be unfair. I was a skinny, uncoordinated kid growing up. That meant I was usually near the last to be picked in the dog-eat-dog arena of spontaneous childhood playground sports. There I was,...
by Mike Roy | Oct 22, 2015 | Blog, Business, Marketing, Mindset
I’m writing this in the waning hours of one of those impromptu cultural “holidays” that sometimes emerge from the grassroots of our culture… “Back To The Future Day.” This quasi-holiday is named Back to the Future Day because in the second movie of the series,...
by Mike Roy | Jul 6, 2015 | Blog, Business, Marketing, Mindset
It’s easy to get wrapped up in the product we are creating, at the expense of recognizing its end result. What sells is not pixels, posters, or paint. What people want is the outcome. In sales circles, they frequently talk about a person selling drills. To sell...
by Mike Roy | Jun 29, 2015 | Blog, Fulfillment, Marketing
This is, quite literally, what a stampede for art looks like. (Click the video below.) This depicts the scene at a recent art event called Canvas For A Cause, benefitting the Children’s Medical Center of Dallas. The annual art auction was held at ReelFX Creative...
by Mike Roy | Jul 10, 2014 | Blog, Marketing
I attended a media event for a successful and growing entertainment company today. The presentation was given by a number of talented directors, and showed the company’s slate of current and upcoming projects. In the audience was a gathering of highly evolved...
