Sell The Outcome, Not The Art

Sell The Outcome, Not The Art

It’s easy to get wrapped up in the product we are creating, at the expense of recognizing its end result. What sells is not pixels, posters, or paint. What people want is the outcome. In sales circles, they frequently talk about a person selling drills. To sell...
The Passion Myth

The Passion Myth

How many times have you heard the following phrase related to not just creative endeavors, but just about any venture that requires human effort and will to accomplish? “All you need is passion.” Hearing this phrase always causes me to scratch my head....