by Mike Roy | Oct 22, 2015 | Blog, Business, Marketing, Mindset
I’m writing this in the waning hours of one of those impromptu cultural “holidays” that sometimes emerge from the grassroots of our culture… “Back To The Future Day.” This quasi-holiday is named Back to the Future Day because in the second movie of the series,...
by Mike Roy | Jul 6, 2015 | Blog, Business, Marketing, Mindset
It’s easy to get wrapped up in the product we are creating, at the expense of recognizing its end result. What sells is not pixels, posters, or paint. What people want is the outcome. In sales circles, they frequently talk about a person selling drills. To sell...
by Mike Roy | Apr 13, 2015 | Blog, Mindset, Myths
There are few concepts more destructive to an artist’s ability to have a sustainable business than the Sellout Myth. I cringe when I hear its signature sound of entitled belligerence: “Art is only pure when it’s given freely.” “You want money for this? You’re selling...
