Sell The Outcome, Not The Art

Sell The Outcome, Not The Art

It’s easy to get wrapped up in the product we are creating, at the expense of recognizing its end result. What sells is not pixels, posters, or paint. What people want is the outcome. In sales circles, they frequently talk about a person selling drills. To sell...
Rich Artist, Poor Artist

Rich Artist, Poor Artist

Do you have a rich mindset… or a poor one? I wasn’t born a natural entrepreneur. I had to be trained. ~ Robert Kiyosaki A few years ago I read an amazing little book. You may have heard of it. The book is called “Rich Dad, Poor Dad” by Robert Kiyosaki. Robert...
The Luck Myth

The Luck Myth

It never ceases to amaze me how we are so fascinated by the concept of luck. It’s fickle, unpredictable, and cantankerous. And yet an entire city, Las Vegas, has been built on the very concept of it. Millions of dollars change hands in lotteries, horse races, and...
The Passion Myth

The Passion Myth

How many times have you heard the following phrase related to not just creative endeavors, but just about any venture that requires human effort and will to accomplish? “All you need is passion.” Hearing this phrase always causes me to scratch my head....