Every artist needs an audience.
In fact, some contend that the very definition of art depends on a willing, listening, looking, buying group of people who are interested in your work.
Here are a few posts which should help … as always, please let me know what questions you may have regarding marketing your art.
10 Reasons Why Creatives Have An Unfair Advantage In Business
How “Unfair” Can Work In Your Favor I learned pretty quickly how life can be unfair. I was a skinny, uncoordinated kid growing up. That meant I was usually near the last to be picked in the dog-eat-dog arena of spontaneous childhood playground sports. There I was,...
What Back To The Future Teaches Us About Widening Our Creative Niche
I’m writing this in the waning hours of one of those impromptu cultural “holidays” that sometimes emerge from the grassroots of our culture… “Back To The Future Day." This quasi-holiday is named Back to the Future Day because in the second movie of the series, October...
Sell The Outcome, Not The Art
It's easy to get wrapped up in the product we are creating, at the expense of recognizing its end result. What sells is not pixels, posters, or paint. What people want is the outcome. In sales circles, they frequently talk about a person selling drills. To sell a...
How Everyone Can Benefit From A Charity Art Auction
This is, quite literally, what a stampede for art looks like. (Click the video below.) This depicts the scene at a recent art event called Canvas For A Cause, benefitting the Children's Medical Center of Dallas. The annual art auction was held at ReelFX Creative...
How To Get More Traffic To Your Online Gallery or Portfolio Site, Part 1
We all could use some more eyeballs on our work. But like a busy city, the internet is crammed full of noise and lots of people clamoring for relevant attention. There are a lot of opinions and ideas about how to get more internet based traffic to your online gallery...
Why verbal communication is an essential skill you need to be a successful artist
I attended a media event for a successful and growing entertainment company today. The presentation was given by a number of talented directors, and showed the company's slate of current and upcoming projects. In the audience was a gathering of highly evolved creative...
The Three Parts Of Having The Right Focus for your Creative Business
Are you feeling that your market just isn't responding to your art? Do you ever think you picked the wrong creative niche? Do you have the sense that your creative career is stale, moving in slow motion? It could be that your art business or career is in need of a...
6 Steps To Selling Your Creative Work
Selling Doesn't Have To Be Scary Words like "selling" can be terrifying to an artist. I certainly avoided the word like the plague nearly all of my life, ever since I was pressed into selling magazines for my school fundraiser. It was here, in sixth grade, that I...
